Near Houston, there’s a little cake shop called All About Cakes that has taken hold of a niche market: cupcakes and custom-designed cakes. Cake Chef, Michelle Stalling, was welcomed to the area with a New Neighbor article in Fort Bend Focus Magazine, which now graces her wall at All About Cakes in the form of a custom wall plaque.
These Cupcakes Pack a Punch
Stalling advertises her business with a focus on custom cake design. Whether it’s visual or a matter of taste, the chef can tailor a cake to meet just about anyone’s cake desires. What’s truly unique at All About Cakes is the smallest thing on the menu. The storefront sells cupcakes for any age, but the creation they call “intoxicakes” is for adults only. They’re cupcakes, soaked overnight in liquor. Or for the more discerning palate, patrons are invited to try “sophisticakes.” Infused with a choice of champagne or a list of fine wines, the cakes have found a niche in Sugar Land that’s less sweet and more sassy, and it’s a menu that’s sure to turn some heads in this quiet suburb.
Focus on Quality and a Personal Touch
With more than 25 years’ experience, Stalling opened All About Cakes with the knowledge that Sugar Land was full of neighbors who would welcome her – and her cakes – with open arms. It’s a business model that incorporates both culinary expertise and a savvy business model, and a little down-home marketing in the local Fort Bend Focus Magazine is the icing on the cake for Stalling. Now her guests can read about their new favorite cake shop – thanks to custom article mounting – while they sample the products and help Stalling build her business.
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