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From the Archives: Transforming 15–20 Year-Old Articles into Timeless Keepsakes

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That’s a Great College Memory – Now in Ann Arbor, Michigan

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The Business Checklist for YouTube Videos

With YouTube being the second largest search engine internationally, this social media giant plays an important role in enhancing brand awareness and developing beneficial relationships. Following the below checklist can lay the foundation for overall promotional video success. 1.
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7 Secrets To Business Success with YouTube Videos

According to industry experts, 100 hours of video are uploaded to YouTube every minute. And, YouTube receives over one billion unique visitors monthly. Videos provide the most efficient way to powerfully convey a message in a cost-effective and timely
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A Beginner’s Guide to YouTube Videos for Business

Industry experts estimate that over 100 hours of video are uploaded to YouTube every minute. YouTube brings in over one billion unique users every month. This article will discuss some of the basic factors a beginner needs to know
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Discover How Good Restaurants Get Great Social Reviews

Social media can make or break your restaurant’s overall success. When used properly, it will be the secret sauce that turns your restaurant into the talk of the town and Internet world. Of all the great restaurant marketing ideas,
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How Social Review Brands Can Improve Your Brand

Social media use has dramatically increased over the last decade, with Facebook pulling in nearly 900 million users, and Twitter posting an average of 250 million tweets per day. When looking at these staggering figures, it is easy to
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3 Ways to Maximize the Impact of Social Reviews on Your Restaurant

Social media networks have exploded in the last few years with Facebook alone having more than 900 million users. The added ability to connect to these social media sites on a smartphone practically anywhere in the country proves that
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The Power of Online Testimonials

With so many people turning to the web to get referrals, from restaurants to dog sitters, it’s important to make sure your business is getting it’s fair share of 4 and 5 star testimonials. Not only do you need
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All You Need to Know About Brand Management, Courtesy of Dave Thomas

  When Dave Thomas opened the first Wendy’s Old Fashioned Hamburgers in 1969, he sought to build a marketing campaign based on some principles that apply to every start-up. He succeeded in developing a niche in fast food that
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The Marketing Secret PR Agencies Don’t Want You To Know

Marketing is a scary term for most business owners. It’s a catch-all word that encompasses advertising and how it’s designed, word of mouth and handling negative reviews, media relations and even how a storefront is set up and run.
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Three Reasons Why Newspapers Aren’t Just For Lining Bird Cages… Yet

The heyday of print newspapers may be history, but a changing marketplace doesn’t necessarily mean that newspapers are a thing of the past. More than half of American adults still read a daily newspaper, and while some of them
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