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Category: Tips & Ideas

Design Inspiration, Tips, Tricks & Ideas for Your Great News

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Find Your ‘Gangnam Style:’ Using YouTube to Promote Your Business

The singer Psy wasn’t looking for an American cult following, but when his YouTube video, “Gangnam Style,” hit the Internet, he experienced a meteoric rise to international stardom. So, what does it take to gain all the media attention
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5 Steps to a Successful National Magazine Pitch

Freelance writers make their living on a bit of a gamble, but perhaps the riskiest one is the national magazine pitch. Pitching a story takes precious time and effort. There are no guarantees the story will be accepted, but
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How to Structure a Winning One-Page Magazine Pitch

There are lots of freelance experts out there with great tips on pitching national magazine stories, but the most important part of the pitch is the structure that respects an editor. How do you express respect with structure? Keep
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Three Essential Elements of Effective Magazine Advertising

Even though Time Magazine is downsizing in the wake of lost print readership, magazines aren’t quite dead yet. E-readers have breathed new life into digital-format magazines, which makes magazine advertising a lucrative investment for any size business. It’s how
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A Photographer’s Six-Step Guide to Shooting Magazine Covers

It is every professional photographer’s “ungettable get:” the magazine cover shot. No matter the subject or the magazine, landing a magazine cover can be difficult without the right attitude, patience and preparation. Be ready to succeed in finding your
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Getting Your Event Featured Part Three: Taking it from an Angle

Now for the hook that will earn your event attendance by a living, breathing member of the local paper’s editorial staff. This requires a little creativity, a little spin, and a lot of hype, but it can be done
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How to Promote Your Event Part Deux: Make Nice With Editorial Folks

Now that you’ve learned about the inverted pyramid and how to structure your press release, it’s time to think about how you’ll get it in front of someone’s eyes. To get a release read and into a reporter’s hands,
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A Three-Part Series: Promoting Your Business Event With Local Media

Hiring an event planner may not be in your business budget, but with a few planning and promotion tips, you can get real media coverage for your event. All it takes is knowing how to structure your announcement, when
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How to Turn Bad News Into Positive Press for your Business

Any size business benefits from positive media coverage, but long-term losses on many fronts can result from negative press. That’s why it’s essential to have a crisis communication plan that can turn things around quickly. It may even be
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Five Press Releases You Must Write in 2013

Communication professionals sometimes get stuck in a rut. Depending on what other roles they’re playing and what type of business they’re promoting, it may seem like every possible press release has either been written or will depend on outside
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