Communication professionals sometimes get stuck in a rut. Depending on what other roles they’re playing and what type of business they’re promoting, it may seem like every possible press release has either been written or will depend on outside forces. Instead of waiting and reacting to news and events beyond your control, resolve to find the following five human interest stories within your organization and sell them to the press as the hottest stories of 2013:
The Tear Jerker. There is someone inside your company that has overcome adversity. If you find a victor who could use a way to pay it forward, nudge them in the right direction and make it timely and worthy of lots of hankies.
You can find these stories, but it takes getting to know the people around you and following the human interest stories that interest your local newspapers or industry magazines. Remember that times are tough all around, and the positive story that elicits a laugh or even a small smile will get tabbed for a feature. When it does, put it in a custom wall plaque it for posterity so that feel-good feeling lasts through 2013 and beyond.
See how it will look for FREE with a no-obligation preview today.