Generational Insight: How to Give Recognition to Baby Boomers

This is the second part of our five-part series on providing recognition to members of specific generations. In the first part, we addressed Matures and their very specific characteristics. But as you’ll find with each generation in this series, they all have very distinct, unique traits and appreciations that make it easier to target messages and efforts when focusing on each individually.

Here, we take a look at the Baby Boomer generation, all the most common characteristics that comprise it, and the ways you can use this information to tailor your recognition efforts.


Here Comes the Boom
Known as Baby Boomers, these individuals were born between 1946 and 1964. This generation is deemed as such because a significant portion was born as part of a large baby boom that followed World War II. Some of the most common characteristics we can identify include:

  • Work-Centric. These individuals are very hard working. They are driven by recognition, perks, and promotions. They created the latchkey kids of the 1980s and 1990s, and were the first to instigate the dual-income family, driven largely by a desire to work and succeed.
  • Go-getters. Baby boomers are not afraid of a challenge and seek to rebuke authority or reform where necessary. They will go to great lengths for justice and equality.
  • Rank-climbers. As people who love promotions, they very much believe in rank and hierarchy in the workplace, proving themselves to be highly competitive when it comes to achieving career goals.

 Recognizing Baby Boomers
When faced with the task of having to recognize a member of the Baby Boomer generation, here are some tips:

  • Highlight perks, promotions and any opportunity for special recognition.
  • Honor these justice-fighters by recognizing their efforts to make a difference in the workplace or community.
  • Make it public. Baby boomers love recognition and want others to know what they’ve done or what they’re capable of. Choose a public platform and make a big deal.

The perfect example of how to make this work for a Baby Boomer is to honor his or her accomplishments, such as a promotion, civil service, contribution, or other notable feat, in a newspaper or magazine article. Whether it’s the company’s printed quarterly review or the New York Times, putting such recognition in print will give a Baby Boomer the type of recognition he or she seeks.

The Next Step
If you’ve had the distinct opportunity to recognize a Baby Boomer in a newspaper or magazine article, then take the next step by having it preserved in a custom article mount from That’s Great News.

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