How to Attract New Members to Your Gym or Fitness Club

Gyms, crossfit centers, yoga studios, and health clubs all have one thing in common. Members are what drives the business and are responsible for their success. Therefore retaining existing members is crucial to the success of the business. Another important element is attracting new members. There certainly isn’t a shortage of fitness centers¬†across the US and Canada. According to Statista, there are over 40,000 health and fitness centers in North America.*

Here are a few tips to help attract new members and retain existing members:

Provide a welcoming atmosphere

Gyms can be an intimidating place for newcomers. Everyone is well aware of the stereotypes that come with long time gym members and can be intimidating and discourage people from joining a new gym. However, this is rarely the case. An easy way to put prospective members at ease is giving your potential clientele a clean, friendly and inviting environment when they walk into your business. The next two tips are great ways to achieve this!

Create an informative environment

Some of the anxiety and intimidation that someone who is new to a gym or fitness club may come from the fact that they simply aren’t sure what to do when they join a gym. Providing and displaying helpful hints or instructions is a great way to make new members more comfortable and enjoy their time in your business. Our plaques are the perfect way to professionally display a large variety of informative items. Some displays that may be helpful are:

  • Membership terms & conditions
  • Club hours and class times
  • Workout routines throughout the gym to give less experienced members a guide to safe and productive workouts


Display any accolades you and your business have received

Its always exciting when you or your business is featured in an article or wins an award. However, not many people realize how much this can benefit their business months and even years after they are published! Most people that walk into your business will not have seen the original printing of your article or award. We create beautiful, sleek, professional plaques that will preserve the print for display, and are guaranteed for a lifetime!

Check out the gallery of awards and articles that we have preserved for countless fitness centers across the US and Canada. If you would like to see a FREE preview of what your article or award would look like on a plaque, just click below, or visit our website to speak with a knowledgeable representative and they will be able to answer all of your questions!


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* Statistic source:,