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Top Texas Employer Puts Spotlight on Positive Media Coverage

You can probably find an Encompass Home Health office in or near your town, and if you do, you’ll also find a company that’s not afraid to brag on its employees. In fact, the Dallas office has turned its
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4 Media Relations Mistakes Every Nonprofit Should Avoid

Some charitable organizations are downright puritanical when it comes to media relations, but it’s the successful nonprofit that practices unabashed self-promotion. The relationship between the media and its top sources of “feel-good” news is a symbiotic one that gives
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Creative Secrets of the Most Famous Photos Ever Published

Some photos tell such a compelling story that they become our memory of an event or an era. Quick: think of the Oklahoma City Bombing. Did the photo of a firefighter cradling a dying infant flash into your mind?
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Seven Essential Habits of Good Reporters

Today’s national news media takes a lot of heat for being biased, and that same court of public opinion can hold sway for local reporters. The only words that mean much in this case are the completely objective ones
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Five Tips for Talking to Reporters

News reporters don’t normally give sources the right to editorial consent. It’s very possible that a simple misquote or incorrect fact in a news story can end up looking very bad for the star of the story for a
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Find Your ‘Gangnam Style:’ Using YouTube to Promote Your Business

The singer Psy wasn’t looking for an American cult following, but when his YouTube video, “Gangnam Style,” hit the Internet, he experienced a meteoric rise to international stardom. So, what does it take to gain all the media attention
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5 Steps to a Successful National Magazine Pitch

Freelance writers make their living on a bit of a gamble, but perhaps the riskiest one is the national magazine pitch. Pitching a story takes precious time and effort. There are no guarantees the story will be accepted, but
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How to Structure a Winning One-Page Magazine Pitch

There are lots of freelance experts out there with great tips on pitching national magazine stories, but the most important part of the pitch is the structure that respects an editor. How do you express respect with structure? Keep
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Three Essential Elements of Effective Magazine Advertising

Even though Time Magazine is downsizing in the wake of lost print readership, magazines aren’t quite dead yet. E-readers have breathed new life into digital-format magazines, which makes magazine advertising a lucrative investment for any size business. It’s how
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A Photographer’s Six-Step Guide to Shooting Magazine Covers

It is every professional photographer’s “ungettable get:” the magazine cover shot. No matter the subject or the magazine, landing a magazine cover can be difficult without the right attitude, patience and preparation. Be ready to succeed in finding your
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