You may think public relations companies only service large corporations, but if you’re a small business owner, think again. A recent study by Constant Contact revealed that many small business owners are confused by the wealth of online and social media marketing options, and almost half of small business owners never even update their basic listing information online. While letting people know who you are, where you are and when you’re open is a critical web-based marketing element, it’s just the basics. And, if half of your peers don’t manage their marketing properly, there’s a good chance that even your small business could benefit from hiring a public relations agency.
No matter who you are or how successful your business, it’s easy to fall into the trap of thinking that you don’t need to improve your marketing and public relations efforts. There are some clues you can look for that will help you determine whether or not your business should hire a PR firm.
- You’re always stretched too thin. If you’re like most entrepreneurs and you handle the business, accounting and maintenance aspects, your marketing efforts may be suffering. Having a professional do a SWOT marketing evaluation may be all you need to set priorities for the near future.
- Business is stagnant. If new leads just aren’t materializing and it feels like you’re stuck in a rut, attention to some very simple social media opportunities could get things moving in the right direction again. Tweaking your web site could open up a whole new client stream, but how will you know if you never talk to someone who helps businesses succeed for a living?
- You think everything is just fine. There’s always more you could be doing to improve your outreach efforts, but unless you admit that you don’t know everything, your business won’t benefit from someone with a fresh perspective.
Reap The Rewards
Part of your marketing renewal plan should be increased branding and media relations efforts, which could provide two things: positive online business reviews and print media coverage. Turn that return on investment into permanent art with custom wall plaques that celebrate your business. They can serve as positive marketing to clients in your office, and a reminder to yourself that there’s always room for a fresh look at your marketing plan.
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