Category: Tips & Ideas

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The Power of Online Testimonials

With so many people turning to the web to get referrals, from restaurants to dog sitters, it’s important to make sure your business is getting it’s fair share of 4 and 5 star testimonials. Not only do you need

Tips & Ideas

All You Need to Know About Brand Management, Courtesy of Dave Thomas

When Dave Thomas opened the first Wendy’s Old Fashioned Hamburgers in 1969, he sought to build a marketing campaign based on some principles that apply to every start-up. He succeeded in developing a niche in fast food that

Tips & Ideas

The Marketing Secret PR Agencies Don’t Want You To Know

Marketing is a scary term for most business owners. It’s a catch-all word that encompasses advertising and how it’s designed, word of mouth and handling negative reviews, media relations and even how a storefront is set up and run.

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Three Reasons Why Newspapers Aren’t Just For Lining Bird Cages… Yet

The heyday of print newspapers may be history, but a changing marketplace doesn’t necessarily mean that newspapers are a thing of the past. More than half of American adults still read a daily newspaper, and while some of them

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The Top 3 Signs Your Company Needs PR Help

You may think public relations companies only service large corporations, but if you’re a small business owner, think again. A recent study by Constant Contact revealed that many small business owners are confused by the wealth of online and

Tips & Ideas

Five Simple Steps to Tactical Twitter Marketing

Twitter has become a phenomenon in the social media world, and with more than 200 million active users and more than a billion tweets sent out every three days, it’s no wonder that 30 percent of small businesses use

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The Five-Step Guide to Getting a Book Reviewed

The most coveted endorsement of any author’s book is the right review. Today’s educated and discriminating consumer is bombarded with so much information, it’s hard for an author to know how to go about getting a book reviewed and

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Top Texas Employer Puts Spotlight on Positive Media Coverage

You can probably find an Encompass Home Health office in or near your town, and if you do, you’ll also find a company that’s not afraid to brag on its employees. In fact, the Dallas office has turned its

Tips & Ideas

Creative Secrets of the Most Famous Photos Ever Published

Some photos tell such a compelling story that they become our memory of an event or an era. Quick: think of the Oklahoma City Bombing. Did the photo of a firefighter cradling a dying infant flash into your mind?

Tips & Ideas

Seven Essential Habits of Good Reporters

Today’s national news media takes a lot of heat for being biased, and that same court of public opinion can hold sway for local reporters. The only words that mean much in this case are the completely objective ones

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