Category: Tips & Ideas

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How to Stretch Your Marketing Investment a Bit Further

Marketing can be a significant investment, depending on your chosen channels. Wouldn’t it be wonderful to discover a way to stretch your marketing dollar so that you could reach multiple audiences across various platforms with negligible additional investment? Good

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Get Published and Build a Portfolio as a Stringer

Writers and photographers who prefer a freelance lifestyle and don’t need the financial security of a contract have an option that applies to small-town newspapers covering Friday night football, or big-time news magazines that need international news coverage. Stringers

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Don’t Drop That Print Campaign Just Yet: Print Advertising Still Pays

Today’s marketing gurus can provide immediate and detailed feedback on a variety of advertising media, so it’s no wonder that print advertising gets lost in all the click-through rates and linkback tracking. While all the instantaneous metrics can be

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Make Headlines That Count With Timely News Submissions

Getting news coverage isn’t always easy, and even the professionals know that there are certain days in the year and days of the week that should be blacklisted for sending press releases. Strike while the iron is hot when

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How to Get the Most from Content Marketing

It’s 2012 and surely you’ve heard about content marketing. But the truth is that even with its popularity, very few businesses understand it or are using it to its full potential, missing out on vital opportunities and customers. We’re

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How to Write a Press Release: Make an Old Story News Again

Journalists look at press releases with great skepticism, and their first question if they even look at a press release is, “Who cares?” The next question is, “Is it current?” If you’re trying to promote media news coverage of

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Three Pathways to Becoming a Newspaper Feature Writer

If you’ve ever read a specific newspaper on a regular basis, you’ve seen those feel-good feature stories about a historic old school that’s been saved from demolition, a little girl who courageously battles a deadly disease, or even a

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Continue to Turn Heads With Framed Article Business Advertising

A great advertising campaign pays back dividends for your company, so frame those winning ads in custom wall plaques designed to highlight the best your business has to offer. No matter the size of your business, advertising is a

Tips & Ideas

How to Get Your Magazine Article Published in Five Easy Steps

If you’re a writer with a desire to be a contributor for a well-known magazine publication, then you know how coveted the position is and how difficult it is to obtain. In fact, there are tens of thousands of

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Why Employees Are Asking for Custom Article Frames for Christmas

Recent studies almost unanimously reveal that employees want to feel appreciated by their employer. They want recognition for a job well done and they want to feel as though their contributions make a difference. One such study, in fact,

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